Tsuyoshi Yoshida, CEO IoT developers, today, require a perfect blend of technical capabilities and speed to stay ahead of the market competition. However, the challenge boils down to identifying the advantages and disadvantages of each wireless communication standard used for IoT and selecting the most suitable standard to materialize ideas. Added to this, developers have to deal with the procurement capability and purchasing power of electronic components and mechanical parts that are often subject to economy and market fluctuation. Amid these challenges, it is an uphill task for the developers to gain an edge in the highly competitive IoT devices market. Coming to rescue is Japan-based Braveridge.
When it comes to manufacturing a product, Braveridge takes the charge of completing the product, from planning the concept of the product and services to designing, development, and mass production, executing them all in-house. “We consider ourselves top-class with regard to the development and technical strength of communication standards related to IoT,” mentions Tsuyoshi Yoshida, the CEO of Braveridge. Braveridge ensures the quality through the concurrent development of designing and manufacturing, which also contributes to greater speed and cost reduction. He adds, “Our strong external network allows us to constantly capture up-to-date information on electronic components such as semiconductors, which are indispensable for future product development, and keeps us ahead in designing.”
“Until Braveridge entered the BLE module, the industry had only expensive modules sold by module makers; as such, high cost has been one of the barriers to the expansion of the BLE market,” says Yoshida.
We consider ourselves top-class with regard to the development and technical strength of communication standards related to IoT
The company has effectively mitigated this problem by developing and producing the modules themselves, and thereafter, mass-producing the complete product inclusive of the module at an exceptional price. “This is unique to our company and has significantly contributed to the widespread use of IoT devices,” notes Yoshida.
In an engagement with the local government for the use of IoT in public service, Braveridge combined LPWA network to cover the entire urban area with BLE technology. In an attempt provide people with the IoT devices they need, the company developed a GPS tracking device to pinpoint the present location of children and the elderly, water level sensing device to prevent disaster damage in advance, and also a device to track the current location of buses as requested by citizens.
Braveridge assists ODMs/OEMs in the manufacturing of various IoT devices by beginning with listening to their demands and identifying three aspects—“what they want to do,” “what they want to materialize,” and “what they want to solve.” Following that, the Braveridge team builds the concept to realize the demands with their proprietary technology. However, instead of developing the concept exactly adhering to the client's request, the highly qualified team members propose their knowledge and incorporate the same in their discussion with the client to finalize the product specifications, ensuring that it meets the real-world requirements.
Narrating Braveridge's vision, Yoshida informs that the company intends to make Japan, especially Fukuoka a place of “manufacturing” etching its name in Shenzhen, China, known to be the “factory of the world.” “Braveridge aims to assist in ‘manufacturing’ Shenzhen’s ecosystem,” Yoshida remarks. Braveridge is committed to producing results through innovative ideas derived from extensive knowledge, and with that, the company promises to “take action” to achieve its ultimate goal. In the near future, Braveridge plans to pursue “truly needed IoT” and provide devices, servers, applications, and comprehensive IoT solutions. The company is looking to developing its own system centering on human and object location information devices using BLE/LTE-M this year. Further, taking the global spread of IoT into consideration, expanding overseas this fiscal year is also on the cards.
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