The 120th China Stationery Fair will be grandly staged at Shanghai New International Expo Centre in June 2026. Widely recognized as a flagship annual gathering for cultural consumer goods across the Asia-Pacific region, this influential event draws outstanding exhibitors and industry elites from all over the globe, and presents a rich lineup of cutting-edge, trend-setting new products. Focusing on five core development directions — new product launches, channel transformation, IP commercialization, manufacturing innovation and brand globalization, the fair has carefully curated five high-profile flagship forums. Acting as a top professional think tank and comprehensive resource hub for the entire sector, these themed activities are dedicated to activating brand-new development momentum and helping all industry participants work together to work out long-term, sustainable growth strategies.
The Cultural Consumer Goods Retail Development Forum is designed to address prevailing growth dilemmas by exploring omni-channel transformation and immersive scenario-based operation models. It will officially release the authoritative Tmall Stationery Trend Report, which deeply interprets the latest consumption trends and platform operation rules. Distinguished guests from famous brands, mainstream e-commerce platforms, physical retail chains, professional research institutions and cultural practitioners will gather here to exchange ideas on refined offline store management and the integrated development of cultural tourism and cultural and creative businesses, effectively empowering brands to achieve seamless connectivity and sound growth across online and offline markets.
The exclusive closed-door IP Licensing Forum assembles more than 30 renowned global IP owners spanning animation, fine art, video games and diverse cultural fields, assembling a wealth of world-famous IP resources. It creates a precise and efficient cooperation platform for IP licensing and cross-brand collaboration, striving to fully explore and release the tremendous commercial value of cultural content.
Teaming up with world-leading cross-border service platforms, the Globalization Forum shares practical experience and targeted strategies for cross-border trade and overseas localized operation, providing solid support for domestic brands to expand into global markets. Additionally, the New Product Launch Showcase showcases a great variety of innovative cultural goods, which stand out with innovative materials, exquisite artistic design, humanized smart functions and eco-friendly development concepts.
Combining in-depth professional discussions, high-end resource docking and exclusive new product premieres, this series of forums is a must-attend event for every industry insider. Pre-registration is now open, bringing exclusive perks including free admission and priority access to forum seats. We also sincerely invite all enterprises to take part in forum sponsorship, guest speaking, brand promotion and business matching activities, to connect with quality resources and seize precious development opportunities for mutual success.
Click the link: https://dwz.cn/vLPhsKor to complete pre-registration now, access fast-track entry, and secure premium seats for face-to-face exchanges with industry leaders.
Pre-registration Benefits: Free admission / Priority booking for forum seats / Digital show guide including full exhibitor directory.
