Strategizing Business Policy for the Digital World

To create impactful content for the storytelling, we also hire content creators in our business. To understand the consumers’ point of view, we conduct a lot of researches for our storytelling projects. Moreover, since we deal with the content of different kinds of products and we need to mitigate the risk part as well. We keep our business model intact, where we primarily focus on content distribution and monetiaztion. Being a leader in a content and technology business, it is very important to make sure that the strategy is backed by advanced technology to meet our customer needs and our consumer's expectation.

Introduction of AR Has Set the Benchmark

We grow value from engagement by offering the best in class CX experiences. Though we hold on to our traditional three pillars of broadcast, newsprint, and magazines, we are also focusing on live online streaming as the demand for it has increased in the last fast few years. This not only helps us to extend personalized experiences but by utilizing the leverage afforded by advancements in augmented reality in the future will allow us to keep our consumers one step ahead.

Words for Business Leaders

Developing a company strategy in an increasingly digital world rather than just digital strategy forms the most essential role of a CEO, CTO, or CIO. It is very important for the c-suite to better understand the origin and goal of their intended audience. But it is everybody's responsibility in a company to help a business in adopting transformation strategies so that companies can continually define and redefine their core purpose.