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There is a hint of pride and rapt passion, when Rajesh C. Subramaniam, the Founder and CEO at embedUR systems engages in a dialogue about IoT. Fathoms below the IoT labyrinth, Rajesh says that it takes engineering capability of such deep and granular nature, so much so that it keeps even IoT equipment and service providers away from experimenting much. So the million dollar question is: who does the intricate plumbing work for IoT OEMs like Cisco, Arris, Netgear and many others? “We’ve been there. Done that, and now, we are accelerating it,” evinces Rajesh. For embedUR, IoT enablement is right up its alley, and since its genesis, the company has been doing an exceptional job of working with OEMs and service providers to bring IoT deployments faster to market.
As early as 2004, when the market for the “connected things” had just begun to brew, Rajesh discovered the potent that embedded networking pronounced. “I chose embedded networking as the space itself was unique,” he says. “It was that uniqueness, which gave us the differentiated value proposition to start with, from where we set out to become the experts in this specific domain.” With a team of equally enthused and skilled embedded networking professionals, embedUR put its war chest to work on product engineering services and soon the team narrowed down its key areas of focus: wireless, access, mobile, and switching. Although these variables that form the IoT equation took their own share of time to grow and gain traction, embedUR always ensured that it stayed a step ahead of the industry’s course of progression.
"We have taken the train early, reached the destination, and are waiting for the future of IoT as it unfolds"
The Ramp to IoT
Pioneers in wireless (and switching) technologies like Cisco, Avaya, and Motorola with their spread of solutions from Bluetooth to cellular were selling their products rapidly and in large numbers. In due course of time, challenges associated with the management of the wireless bandwidths created certain problem areas for a lot of these service providers. Especially, residential wireless networks were put to test by interference coming from microwave, Bluetooth, or baby monitors to name a few. “In some cases, problems arose, when the wireless gateway was in close proximity to the router of the next door neighbor,” explains Rajesh.
embedUR has just the product they need—affordable license-based solutions that suffice the IoT readiness of such organizations
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