embedUR systems: Relentless Pursuit for Excellence

It took huge amounts of operational costs for service providers to send field agents who would figure out the problem and find a permanent fix. “Having built our business model around wireless technologies, we worked with these service providers addressing their Wi- Fi needs, to understand and help them manage their networks and implement new products for them.”

All of this led embedUR to build its product—embedUR Wifi Analytics and Radio Resource Management (eRM)—which essentially laid the cornerstone for embedUR’s grand entry into the IoT arena. The automated system has Wi-Fi analytics and radio management features and dynamically handles resources to maintain optimal network performance. “This was when we realized the growing number of service providers’ gateway devices entering the wireless spectrum every day,” states Rajesh. “Suddenly, wireless management reached newer heights of magnitude.” In order to bring control to these devices, embedUR devised a plan to build “something” that can easily be retrofitted into these existing devices as well become an integral part of future devices. “It had to be a simple software package without the operators having to go swap out units,” explains Rajesh. “That’s how we developed the eCloud Agent, a highly-scalable embedded networking entity that is agnostic, in all dimensions.”

An Agent of Change

Designed to run on any protocol, any format of data, the eCloud agent can be a part of any device, such as thermostats, motion sensors, smoke alarm devices, or light fixtures and it essentially solves one of the most notable requirements that service providers have with respect to wireless networks—data collection. From tracking who is entering the network to monitoring radio parameters, the eCloud Agent acquires all information and then communicates it over to the cloud, where embedUR has its server software running. It is the work of the software residing at the eCloud Server to accept the multi-formatted data and interpret it based on equipment vendor APIs.

However, there is a seed of truth in assuming that these sophistications typically costing several millions of dollars can be easily afforded by Tier- 1 enterprises. But for the Tier-2 and -3 organizations, their IT teams are rarely equipped to handle the complexities of on-ramping their IoT data accrual processes and analytics on to the cloud. “embedUR has just the product they need—affordable license-based solutions that suffice the IoT readiness of such organizations,” elucidates Rajesh.

“Once we license our agent to our customer, our services team works hand-in-glove with them to help with the migration and get their products to the market faster.” The eRM solution includes a device agent to establish the cloud link and collect the data; a secure reliable and scalable standard based protocol for communication with the cloud, a dynamic massively scalable database, and patented analytics processing engines. embedUR’s customers can also choose between storage types, from private to public cloud like AWS, or hybrid in-house storage.

Signed, Sealed, and Delivered

Working in tight partnership with the telecom sector leaders has its own perks, and according to Rajesh, it holds a promised ticket on insightful previews of where the future of the industry is headed. “The reputation that embedUR has built ensures that we remain in the loop and know where the journey needs to go, so that we can channelize our efforts and run along with the trends,” affirms Rajesh. This also puts the company in a sweet spot, in the fairly competitive industry, where telecom service providers and OEMs are briskly pushing innovative and inventive devices into the market. In the wake of Microsoft joining the residential IoT space, by laying its wager on Project Evo to race with Amazon’s Echo and Google’s Home, an inundation of devices are soon to flood the network.

At the elementary level, to make these million pieces fit into the bigger IoT puzzle, and for the IoT adopters to make any sense out of it at all, there needs to be sufficient scale, scope, and the ability to expedite the entire lifecycle from data acquisition to analytics. For its part, embedUR envisions an autonomous paradigm, where it develops the necessary infrastructure, allows thin agents to onboard any of these devices, have the server side applications automatically scale and interpret the data. Rajesh predicts that this will be a compelling trend in the future and his company is knee-deep in leading it. His tenacity has set an example for his employees, where teams take ownership of customer demands, personally commit to a date, and deliver on the promise. This has made it a favorite among OEMs and service providers, where all their customers have to do is “imagine” and “it gets done.”

For years, the veil of conundrum over IoT has been impeding adopters and prospective adopters from putting it to ideal use. Now that it has been removed, it is up to service providers to cater to the demands of the enterprise universe and tie every singular ‘thing’ that constitutes the ‘Internet of Things’ together. With plenty of headroom to grow, IoT is marching leaps and bounds with a market size that is estimated to double every five years. When it comes to that, embedUR is all systems go, being an essential cogwheel in the mechanism to stay a step ahead and prep up the world for the next growth wave in IoT. “We have taken the train early, and are awaiting the future of IoT as it unfolds,” comments Rajesh.